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Beyond Personal Branding: Developing Thought Leadership as a PM [LUNCH HR]

February 16, 2023 @ 12:00 pm - 1:00 pm

Learn how, when, and where to establish your voice and elevate your impact as a Product Leader.
Can’t make this time? Check out the 4 PM!

You know establishing yourself as an influential thinker and a product leader is important, but you aren’t quite sure where to start. Product is a hot field, and the internet is a noisy place. Many companies are ultra-competitive internally, making it challenging to stand out as a thought leader inside and outside of your org. If you’re solidly mid-career in product, setting yourself ahead of the pack requires intentionally and tactically taking actions to stand out, gain influence, and establish domain expertise. Join Lisa Kostova, Founder of CareerCLIMB®, a coaching and professional development community for mid-career women in tech, to get a step-by-step framework for transcending personal branding and developing recognized thought leadership.


  • How to build a foundation for your professional reputation and thought leadership brand in your space through artifacts (and what exactly these are!)
  • Strategies to build your own ‘voice’ that resonates and influences the audience in your domain (both internally at your company and externally)
  • Where to strategically share your thoughts and ideas and which places to avoid
  • Why less than 1% of professionals are intentional and consistent in building their professional brand and how you can make sure you’re one of the small minority who make it!

📝 Then…

Ask questions and get live coaching from Lisa! You’ll have an opportunity to get feedback, topic ideas, and discuss applying what we learn.

Post-session, stick around for 1:1s and meet other PMs also looking to grow as leading voices in product. Learn while growing your network of other ambitious women PMs.

⏰ Interested but this time doesn’t work? Catch the evening session.

🧠 Meet Your Expert:

A frequent contributor to Women In Product’s stages, Lisa Kostova first spoke on the Women In Product Conference Stage in 2020. She moderated a 2021 stage session at the 2021 conference, hosted the first-ever Product Blender in August 2021, and held a popular live workshop in 2022. An advisor, speaker, coach, podcast host, author and Former VP of Product, Lisa is the founder of the Career CLIMB® community and the CEO of a suite of coaching and professional development programs for mid-career women in product and related fields. ✨Join Lisa for her 8th new and improved live Product VP Challenge. Register at productvpchallenge.com and create powerful momentum in your career.✨

💡 Meet your Moderator:

Jammie Peng is currently a Senior Product Manager at Fictiv. A Product leader with web, mobile, OS, and hardware expertise, with consumer product experience at Chegg, Fossil, and Amazon. Jammie is passionate about using data and insights to influence consumer behavior and experiences.

About Product Blenders:

In our Product Blender series, hosts and guests offer key tactics, techniques or actionable insights in a brief kickoff session. Zero fluff, no ‘housekeeping’ filler, no drawn out intros. Learn while growing your network of other ambitious PMs!

Blender tickets are not refundable. These are live networking and skill-building opportunities, and our small staff works hard to keep these high-quality hosted events.

Bought a ticket and unable to attend? 📹The session portion of these events IS recorded; attendee breakouts and 1:1 practice rounds happen in live-time only. Replays are sent to all registrants w/ in 72 hours of the event; many replays include a resource deck with additional key takeaways and related resources.


Women In Product
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