Crafting a Successful Product Strategy: Your 5-Element Framework

Every PM and product leader can benefit from crafting a successful product strategy. Learn a 5-element *well-proven and tested* process for creating a successful strategy. We’ll also cover a recipe for successfully executing on your strategy.

💡Learn:

• The 5 key elements in Raya’s Product Strategy Playbook
• How to collect the right inputs and use them to craft a sound strategy
• Keys to creating an inclusive process and sequence for rolling out your strategy (and increasing odds of success!)

Yasi Baiani, Product Strategy Advisor, initially developed the 5-Element Product Strategy Playbook to launch new aspects of product at FitBit. Honing the playbook through subsequent roles, it was at Cleo, a global parenting and caregiving platform, where Yasi employed the 5-step process to launch two new product lines and ultimately landed major clients like Salesforce and Pepsi. Yasi will share her process for determining inputs to choose where to invest, discuss how to use the strategy-building process to generate buy-in, and detail a recipe for successfully executing your strategy. (And yes, we’ll take your questions!)

🧠 Meet Your Expert:

Yasi Baiani is the Chief Product Officer at Raya, where she advises Founders and CEOs about product and business strategy and invests in technology and health tech companies.

Previously SVP of Product & Marketing at Cleo, Yasi led product strategy, innovation, and marketing. Under her leadership and strategic guidance, the company launched two new product lines (Teens and Eldercare) that unlocked $270+Bn market opportunity.

Prior to Cleo, as the Head of Product, Software Experiences at Fitbit, Yasi strategized and built the next generation of health and wellness offerings such as Sleep (the most-engaged part of the Fitbit mobile app) as well as Female Health (gained 2.4 million users within the first month of launch) that contributed to selling 60M devices and grew revenue by 195% from $745M to $2.2B. Yasi has also been Teladoc’s Head of Mental Health Products, where she built the first integrated Livongo / Teladoc product post-merger.

Featured as one of The 27 Most Impressive Harvard MBAs by Business Insider and recognized 3x as the LinkedIn Top Voices in technology and digital health, Yasi is also the writer of “Everything Product” Newsletter. You can subscribe here

📚 Meet your Moderator:

Tracy Armstead has spent 6+ years in the EdTech industry designing customer-driven solutions for online learning. As the Director of Learning Experience Design and Product at Studion, she leads a team of senior designers and product managers seeking creative and non-traditional ways to meet client objectives and deliver consistent project excellence

She is passionate about developing positive customer experiences and strengthening relationships with key partners, such as Simmons College, Georgetown University, and Tufts University. She has successfully launched over 100 higher education courses on time by managing a cross-functional team through planning, development, and implementation. She has a strong background in visual media and communication, having worked as a news editor and photo director at The Wall Street Journal.

⏰ About Product Blenders:

In the Product Blender series, we explore tested frameworks and actionable insights in a skill-focused session, backed by industry examples and case studies. Connect and learn from product leaders, gain tools, and grow your network of other ambitious women in product management.