March 2023 Peer Coaching Circles Coach Profile

Tackling Challenges & Seizing Opportunities at the Senior Level



Sessions begin March 9
Meets biweekly on Thursdays
12pm – 1:30pm ET / 9am – 10:30am PT
Price: $1200/participant

Laurie Cordova

Laurie has spent nearly 20 years building B2B and B2C digital products and tools. She has led Product teams across multiple industries and categories, including Healthcare, EdTech, Media, Publishing, Informational Services, and Renewables. She has built mobile applications, backend platforms, websites, SaaS products, email newsletters, customer portals, communities, content products, marketplaces and e-commerce workflows.

She has experience in startups, growth stage companies, and enterprise organizations, and recently stood at the podium for the opening bell at the NYSE as she led her Product team through IPO. She is now a full time Product Advisor, Fractional CPO, and Product Management Coach.

Read more about Laurie


  • The State of Product in 2023
    Leading Product in this Economy
    Setting Yourself up for Success
    Layoffs and Stabilizing the Team
  • Scaling Product Organizations
    Assembling the Team
    Aligning with Engineering, Data Science and Design/UX
  • Managing Up
    Influencing the C-Suite
    Identifying Allies and Managing Detractors
  • Product-Market Fit
    When do you know you have it?
    Fleeting states based on market shifts, M&A, and competitive factors
    Aligning with Marketing and Sales
  • Managing Difficult Situations
    Handling Unrest on the Team
    When Product Mindset isn’t Valued
  • Career Progression
    Defining What’s Next
    Positioning Yourself
  • Funding Product Investments
    Building the Case
    Balancing Short and Long Term
    Securing Buy-in


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“I am here to facilitate your breakthroughs, and arm you with the confidence and knowledge you need to excel in and enjoy your Product Leadership journey.”

Laurie’s Coaching Style

I am a storyteller who takes great care to build up the confidence of my coaching cohorts, as well as trust within our group. I am comfortable getting uncomfortable with some of the meatier dynamics of how we show up as Product Leaders and women. I’ll encourage vulnerability and will be sure to add levity to our time together.

I will ensure that our sessions flow well. We’ll get to know each other and I’ll encourage you to lean on each other outside of our time together. In our sessions, we will spend a bit of time organizing our thoughts around big prompts, then coming back to the group to share thoughts, stories, best practices, and problem solving. We will include peer advisory for discreet challenges that you are facing. I will survey the group on pressing topics and send prompts ahead of our sessions to ensure we’re ready to maximize our time together.