The Power of Community: My Five Years at Women In Product


By: Elizabeth Ames

In 2016, an incredible group of women product leaders from leading companies in Silicon Valley got together and asked a simple question: “Where are all the women in product management?” They were determined to take action to change the field, so they founded Women In Product to address the gender imbalance in their profession.

On June 3, 2019, I stepped into the role of Women In Product’s CEO. I was excited to build on the founders’ efforts to create community, support and celebrate each other’s success, and drive change in the product management field. After five successful years of leadership, I have decided to retire and step down as CEO. I’m incredibly grateful to have been a part of this community and for the support I have received. The time has flown by, and has been so rewarding.

For me, the focus has always been on the women in our community – celebrating, connecting, coaching, and supporting them. During my time here, the community doubled in size to more than 34,000. We have 24 active local chapters. We hosted more than 30,000 women at events and in programs. I am most proud of our expansion from holding our annual conference to include year-round training and coaching programs, because you don’t make change in just one or two days a year.

I owe a huge debt of gratitude to an amazing staff whose commitment to our community runs deeply. Their hard work, dedication, and ingenuity have made a huge difference to so many. And to the many, many volunteers who give back to others in our community, your contributions uplift the field of product management in so many ways big and small.

As I step down, I am excited to share that Carmen Palmer, who joined us in 2023 as our first Chief Product Officer, will assume leadership of the organization. With more than 15 years of experience in AdTech and Media, Carmen is a seasoned business and product leader known for her expertise in product innovation, strategy, and management. Prior to Women in Product, Carmen served as CPO at Marketcast, where she led digital transformation and brought product-led strategies to deliver innovative measurement solutions adopted by major content platforms. She also served in strategic roles at both NBCUniversal and Yahoo!, leading products that generated over 2B in revenue and served millions of users. She has added a fresh perspective to the organization, and she will be sharing more of her vision over the next few months.

I’m excited to see Carmen build on the work so far. I hope you will support her and the team, and continue to build our shared future together.

Read more from Deb Liu